With only four days to go until the Floyd Mayweather-Conor McGregor superfight, sponsors are locking down deals to be part of the highly anticipated event.
The fight's main sponsor will be Corona, which receives center-of-the-mat placement, ring girls and inclusion in the broadcast. It is not known how much the beer company paid, but the original asking price for the sponsorship, along with a suite of branded areas, was $10 million.
Another beverage company, BodyArmor, will also have prime placement. All of Saturday's fights at T-Mobile Arena will feature BodyArmor-branded towels and stools in the fighters' corners. Instead of drinking out of water bottles, fighters will drink out of BodyArmor-provided bottles of its sports drink and water.
"BodyArmor was created to provide a better-for-you hydration option for athletes who want to perform at their best, and there's no better example of two athletes who will be competing at the highest level than Mayweather versus McGregor," said Mike Repole, co-founder and chairman of the brand.
On Tuesday, Hublot announced its logo would appear on Mayweather's waistband for the fight, as it had been for his fight against Manny Pacquiao in 2015.
McGregor has sold his short sponsorships to betting site BetSafe and a longer-term sponsor, Monster Energy.
The two fighters have taken advantage of their big social media followings in the past few days to make some more money. Mayweather has promoted his strip bar The Girl Collection and daily fantasy site Draft, while McGregor has promoted tooth whitening kit Hi Smile.
McGregor's shoe deal with Reebok is up, and it is not known whether he will sign with a competitor or go out on his own to promote his Notorious brand.
McGregor recently unveiled a 12-week conditioning program called McGregor F.A.S.T. that he is selling for $295, and Mayweather announced the formation of Mayweather Boxing & Fitness gyms.