Brodie Retallick wants world champions New Zealand to create their own history when they face a Test series decider against the British & Irish Lions.
The Lions have not won a series in New Zealand since 1971, when players like Welsh wizards Barry John and Gerald Davies were at the peak of their powers.
But that is now the prize after a series-levelling victory in Wellington two days ago inflicted a first defeat on the All Blacks in New Zealand since 2009.
The All Blacks have also not lost back-to-back Tests for almost six years, while they are unbeaten at next Saturday's venue -- Eden Park -- in 39 games.
"Throughout the series, we've touched on the history and the different tours that have come to New Zealand," All Blacks lock Retallick said.
"If you look at a World Cup final, some people may only go to one World Cup, and I guess this is like a once-in-a-lifetime opportunity to play the Lions, and then try to win a Lions series.
"In that aspect, it's massive. It is just what we are going to do to create our own history. That's the focus, right now."
Retallick admitted there's no point dwelling on the second Test loss as they gear up for Saturday's decider.
The 2014 World Rugby Player of the Year hadn't tasted defeat in the black jersey since August 2015 having missed the Chicago Test against Ireland last year with injury.
"It is never good to lose. I have been lucky enough that hasn't happened a lot throughout my career yet [three times in 63 Tests].
"It is frustrating that we didn't get our stuff right and put them under pressure. I guess there is a little bit of anger in there.
"Right now, we are probably feeling a little bit more pressure in the group. It's do or die. It's 1-1.
"It is now or never, and it would be good to go to Saturday right now and not to have to worry about the rest of the week. There is a lot riding on it."