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The key to Todd Gurley's dynasty fantasy value

Todd Gurley entered the season with elite potential but failed to live up to the hype. What should we expect in 2017? Jeff Gross/Getty Images

There might not have been a more disappointing fantasy player in the 2016 campaign than Todd Gurley. He ranks 29th in running back fantasy points per game (8.6), which is a huge drop-off from his No. 5 ranking in that category in 2015 (13.5).

This production collapse likely has Gurley owners in keeper leagues wondering whether they should spend a keeper selection and/or the associated pick or salary-cap cost in the hopes that he'll return to his earlier form or whether that value would be better invested in another player.