The World Cup may be over, but the financial gains keep pouring in says Archna Shukla, writing in the Indian Express.
The ICC World Cup may be over, the celebrations done, the accolades exhausted but the profits are still piling up. Not just in terms of money and other goodies being showered on our cricketers, but also the revenue generated by the event and the bonanza for the ICC, the BCCI, sponsors, advertisers, television channels and others who have jumped on to cricket s money-spinning bandwagon. The total receipts for the ICC from the World Cup was Rs 1,476 crore while the cost of organising the event was Rs 571 crore.
BCCI vice-president, Rajiv Shukla, in an interview with Sandeep Dwivedi, Archna Shukla and others in the same paper, says the "BCCI is like USA at United Nations. Our point of view is always given weightage".