La Liga will launch its own multi-sport TV channel online this summer, its president Javier Tebas has revealed.
The platform will be free for those users who register and will offer Spanish football and other sports too, but will not have live La Liga games yet.
"LaLiga will launch its own multi-sport TV via internet in August," Tebas told Expansion newspaper. "It's the best way to reach our fans directly. Besides our own content, we will re-transmit other sports provided they have the sufficient quality more than how much audience can each sport generate.
"We want to find the way to give visibility to those sports that audiovisually find it impossible to reach the mainstream channels because there are not enough hours to broadcast."
Users will be able to access La Liga content for free, including past La Liga games, interviews and documentaries as well as Spain's second tier (Liga 1|2|3).
However, Tebas did not rule out Spain's top flight being included on the platform in the mid to long term.
"Up to now and for some time, that distribution is and will be of telecom operators or themed OTT [a media distribution practice that allows a streaming content provider to sell audio, video, and other media services directly to the consumer over the internet via streaming media as a standalone product, bypassing telecommunications, cable or broadcast television service providers]," he said.
"But we cannot discard including it the future although that will be determined by the market. That could be considered from 2025 or 2030.
"What is evident is that content owners each time launch more strategies to be directly linked to their clients and fans. Netflix and HBO produce their own films to directly reach their audience."
La Liga's current deals produce yearly earnings of €1 billion ($1.2bn) in Spain and nearly €650m ($758m) in the international market. Tebas announced last year that it expects those TV rights figures to increase by almost 40 percent a season within the next three campaigns.
At the helm of La Liga since 2013, Tebas has worked on strengthening the finances of the 42 first and second-division teams. During his first term, Tebas oversaw the centralisation of TV broadcasting rights in Spanish football, which has allowed the selling of combined rights for all La Liga teams.
Before that, Spain's top division clubs could negotiate their own individual TV deals. Tebas' work has not gone unnoticed with Italy's top flight, Serie A, reportedly keen to prise the 55-year-old lawyer away in a bid to modernise Italian football.
"I want to be in Spain but there are many factors to consider when they give you an offer," Tebas said. "I'm very flattered that they have set their eyes on the CEO of La Liga. Italy wants to follow La Liga, where we have gone through a professionalisation of having 30 workers to 300."