<
>

Liverpool's Trent Alexander-Arnold a potential world star with humble roots

Trent Alexander-Arnold will not be in America for Liverpool's preseason tour after being granted a break following his World Cup excursions. But the teenager's rapid rise at Liverpool means he already has a noticeable presence Stateside.

Alexander-Arnold is a rising star within American apparel brand, Under Armour, who he has been a partner with since the start of 2017. Later this year, Alexander-Arnold is set to be a posterboy for an Under Armour campaign which will appear across the United States, as well as over Europe.

Under Armour boasts a roster of athletes at the peak of their industries -- NFL icon Tom Brady, NBA star Steph Curry, heavyweight king Anthony Joshua and three-time major winner Jordan Spieth. The company, who has its global headquarters in Baltimore, Maryland, believe 19-year-old Alexander-Arnold is on a similar pathway.

"We can already see from our partners in Baltimore that there's a huge commitment to Trent as an individual and his story," Under Armour's European senior director of marketing, Paul Nugent, tells ESPN FC.

"And because it's authentic and it resonates across borders, he'll appear for us in campaigns all over the world. He looks great [in Under Armour gear], but also his story is really cool."

By the end of the 2017-18 season, Alexander-Arnold had proved he can cut it at the top of the game, leaving an impression he would be around it for years to come. He played a pivotal role in Liverpool's run to the Champions League final and subsequently featured in England's World Cup campaign in Russia.

All this from a local kid who grew up a stone's throw away from Liverpool's training ground, Melwood, and would peer through holes in its perimeter wall to catch a glimpse of his heroes.

"It's a story that any kid can look to and see as a potential for themselves to reach their own ambitions," Nugent, a Liverpool fan himself, adds.

"You only have to listen to the commentary around him and the narrative that there's a lot of goodwill for him to do well because of what he represents.

"His personality, the media, how we're supporting him in retails and comms is really building towards something quite exciting for him next season and beyond.

"When we signed him his social following was in the low 100,000s, but I recently checked and it was almost coming to 800,000. He's clearly becoming a phenomenon."

But becoming a household name is not his ultimate objective. Alexander-Arnold will not rest on his laurels. It was in May 2017 when, with a handful of senior appearances to his name, he declared he wouldn't be satisfied until he captained Liverpool, the club he'd been at since the age of six.

Despite his tender age, those close to him point out how he is becoming increasingly keen in discovering more about the preparation and recovery side of football.

"Well I fully expect him to become captain of Liverpool," Nugent adds. "That's my expectation. We'll grow as he grows.

"This is a young player who, to most of the nation, was unknown six months ago. We were using him in front-of-house retail campaigns, so he was in windows of major retailers in the U.K. through our brands.

"Who knows what's next? A lot of that will depend of him, but we'll certainly be there to help him to achieve whatever stage he wants to take."

Whatever happens -- and the future looks extremely promising as he prepares for a season where he could be Liverpool's first-choice right-back -- will not mean Alexander-Arnold forgets where he's come from.

He is now becoming a familiar face around the world, realising the dreams of millions. But to painter and decorator Kevin Morland, he is still the same shy boy that still lives at home with his Mum, Dianne, and watches football whenever he can.

Morland and his partner Gillian Watkins run Merseyside-based organisation An Hour for Others (AHFO) that asks people and businesses to donate time and resources to help those less fortunate around Liverpool.

Alexander-Arnold has worked with AHFO ever since he was coming through the ranks at Liverpool's Kirkby academy after reality hit home when the organisation helped one of his Mum's friends. He's now an ambassador for the charity.

"I used to say: 'When you make it, don't forget about us'. He used to look at me dead seriously," Morland tells ESPN FC.

"Straight away when we asked him to be an ambassador, it wasn't even like a question. It was something his Mum really wanted him to do because she wants him to not forget his roots.

"To all of us, he's just Trent. He's not changed. He's just like any normal kid from Liverpool. But he does realise how lucky he is, which is the good thing about him.

"He's grew up in the city of Liverpool so he sees the problems what go on day in, day out. It's just happened that quick that he's not changed."

His work in the community is wide-ranging. He will deliver hampers to those struggling at Christmas time, attend events, visit schools and donate items, like the shirt he scored his first Liverpool goal in, as gifts or to raise vital funds for AHFO. No request is too great or small.

Alexander-Arnold also formed a close friendship with fellow AHFO ambassador Louis Henry, who suffers from cerebral palsy. On the final day of the 2017-18 league campaign, Alexander-Arnold pushed the young Liverpool fan around Anfield during the lap of appreciation.

"We took Trent to Alder Hey Children's Hospital to meet Louis last year. He's just one of these kids that you take to straight away, he's just got the best sense of humour and is Liverpool mad," Morland says.

"Trent just got in touch with Louis' Mum and Dad and asked if it was alright to take him on the pitch at the end in his wheelchair. They were crying their eyes out. That's just the way he is.

"He does genuinely know that he's in a position where he can be a role model to kids and say to them: 'If I can do it then anybody can do it. Anybody you want to be in life you can if you just give it a go'."

Alexander-Arnold is at the start of his professional career, but the impact he has made on the pitch and off it, however, is already considerable. To himself and others, though, it's only the beginning.