The Southern Kings have moved their home PRO14 fixture against Irish outfit Munster to George's Outeniqua Park on April 7, the team have announced.
It will be the first time that the modest venue hosts a fixture involving a side from outside of South Africa (notwitstanding its days hosting the South African leg of the World Sevens Series) and comes as the Kings battle to get spectators to their impressive 46 000-seater Nelson Mandela Bay Stadium home in Port Elizabeth.
With the side having lost all 14 matches they have played in the competition this season, audiences have kept their distance, but the hope is that a rare occasion of such a high-profile fixture in the Southern Cape town of George will attract a following.
"This is an extremely exciting development for us and forms part of the Southern Kings' mission to bring international rugby to all our people," Kings COO Charl Crous told the team's website.
"South Western Districts has always been a key component of our franchise and has not only provided us with passionate support but also a number of great players, as well as our Head Coach Deon Davids.
"The PRO14 is one of the fastest-growing brands in world rugby and the inclusion of the Southern Kings and the Cheetahs this season has made it possible for more fans to share in the excitement of international franchise rugby and the Kings are looking forward to "spreading this gospel" to the George public."
George, world-renowned for its golf courses, is located some 320-kilometres and four hours by road from Port Elizabeth, and 430-kilometres and five hours from Cape Town.