Newcastle managing director Mick Hogan has welcomed the "international exposure" offered by Saturday's Aviva Premiership clash against Saracens in Philadelphia.
The game at the 18,500-capacity Talen Energy Stadium represents a second excursion to the United States by Premiership Rugby after Saracens met London Irish in New York 18 months ago.
And the latest fixture kicks off a four-year agreement between Premiership Rugby and promoters AEG Rugby that it is hoped will increase the league's global footprint and also develop the game in America.
It also sees the return to action of Saracens' England No. 8 Billy Vunipola, who makes his first appearance for four months since recovering from a shoulder injury.
It is a "home" match for Newcastle this weekend, and comes after the Falcons' unbeaten start to the league season following victories over Worcester and Sale Sharks.
"It gives us international exposure," Hogan said. "But more importantly than that, it allows us to invest in the team.
"This game offered a decent financial return, more so than Kingston Park.
"And that provides money that we can invest back into the ground, as we've done with big screens, PA systems and new bars, which all adds to the match-day experience.
"This year, that money has also helped us bring Toby Flood back to the club, and if the fans want us to have what is our biggest and most expensive squad ever then we have to find that money from a number of sources."
The venture has also been welcomed by USA Rugby chief executive Dan Payne, who added: "It's a win-win situation.
"Premiership Rugby gets the opportunity to showcase their game and explore a market that they are obviously intrigued by, and we benefit from the footprint that will be left in terms of intellectual property.
"And it's not just on the rugby side, but on the rugby business side of things. It's just immense, it's invaluable and that is where we benefit."
For their part, Premiership Rugby say the latest American venture is an important staging post.
"We are trying to work with our partners to build the Premiership Rugby brand so that US fans know that the event will deliver a certain quality when it comes to entertainment," Premiership Rugby commercial director Dom Hayes said.
"We also want to develop a long-term relationship with USA Rugby, AEG Rugby and our broadcast partner NBC, and work with them on their aspirations to grow the game in the States.
"All in all, it is a happy marriage of our league, a host union and a great promotional partner with huge ambition, and a fantastic broadcaster who have also got an appetite to grow the game in the U.S."