The London Sevens might have just stumbled across a winning formula.
Whether residents in the Twickenham area like it or not, this sport has a long rooted reputation as being one big rugby party. Just look at Hong Kong. It's completely bonkers, yet year after year it is one of the most sought after sporting tickets on the calendar.
Twickenham on Saturday compared to Sunday was quite the contrast, but therein lies a possible solution to pleasing the different fan groups as well as the powers that be.
Day one is a tough sell, and you have to feel for the organisers. There was some brilliant action on offer -- take Canada's upset win over Fiji or both of England's comeback wins against Australia and Samoa -- but a large portion of the 48,273 crowd were there mainly for the off-field revelry.
For the second successive year the opening hours of the stadium's bars were reduced in an attempt to limit the lunacy, but by the time England had their final game of the day over half the crowd were off to the pubs. It was a case of 'Well if you're not going to give me what I want I'll go somewhere else to get it.'
There was a group of revellers in the West Stand's fan village creating more noise as a live band played than there was inside the stadium itself. It's a shame, as they missed a truly brilliant game to close out day one.
Come Sunday and Twickenham was heaving, but for different reasons. The large hoards of drunken Buzz Lightyears, Where's Wallies and Roman Trojans were nursing hangovers in some pocket of Clapham, and were replaced by out and out rugby fans who had brought along their families.
There was still plenty in fancy dress, but they were there for the on-field action. And the noise was something else. Twickenham roared from early doors as Scotland came back from 21-0 down to stun New Zealand in the quarterfinals before crowd favourite Dan Norton score the match-winner for England against World Series champions South Africa.
Then there was the appreciation from the fans for those who bowed out of the tournament. Teams like Japan, Kenya and Spain were greeted with a warm reception as they did a lap of honour.
The organisers and sponsors want Sunday's demographic to be the way forward, but it is not a straightforward task to keep the turnstiles ticking over without the party goers.
You only have to look at the World Series stopover in New Zealand to see what happens when you move away from the carnival theme.
The Wellington Sevens was once the sporting event to go to in New Zealand. Tickets would sell out for the 34,500-capacity Westpac Stadium within minutes. But since the tournament has positioned itself as a family event, attendances have dwindled. On Monday it was confirmed that the tournament would be held in Hamilton in 2018 and 2019.
"I think it's a long day for supporters," former Fiji and England Sevens coach Ben Ryan told ESPN.
"I do love it, but 45 games over two days even if you're a crazy rugby nut that's a lot of rugby to be watching. I think maybe we need to slim that down a little bit and get a bit more high-intensity into five or six hours a day instead."
48,273 fans came through Twickenham on Saturday, while 40,102 made the trip on Sunday. That shows the event still has some pulling power. But to keep those numbers up London organisers mustn't neglect their historical demographic.
Perhaps the way forward is having the party off the field on Saturday, and on it come Sunday.