The NBL says fans love the raw emotion of live televised timeouts and it has no plans to follow the suggestion of Australian basketball superstar Andrew Bogut and stop filming them.
Footage of team timeouts has been added to the NBL's coverage on Fox Sports and Channel 9 this season, however some coaches and players are unhappy with the intrusion.
Bogut had some advice for the NBL after a report they intended to crack down on coaches swearing and start enforcing penalties such as fines.
"1st option: 5 second delay. Technology is beaut in 2018. 2nd option: Get out of timeouts. Players/coaches are fiery and emotional. (Which means they care and want to win)," Bogut posted on Twitter.
The NBL said they were restricted by the high cost of editing footage, plus they wanted to "continue to take people into the moment".
But given the family-friendly timing of some games they felt coaches could be more mindful of their use of profanities.
Brisbane coach Andrej Lemanis could be heard repeatedly swearing during the Bullets' tight loss to the New Zealand Breakers on Sunday.
"We want to be innovative in our broadcast and give fans insights into the game by taking cameras behind the scenes and into change-rooms and timeouts and it's something that sets us apart from other sports," said NBL chief executive Jeremy Loeliger said in a statement.
"Most of the clubs give fantastic access and it's case of working with coaches to educate them that what they say at certain times during a game will be live.
"We are a family sport and want to reduce the risk of bad language going to air while ensuring that we continue to give fans and viewers watching great access through the broadcast.
"Sanctions including fines are really a last resort and not something we have imposed on any club at this point in time."
The NBA currently doesn't show timeouts live and instead screens selected parts in an edited package later in the broadcast.
The NBL said they didn't want to go down that sanitised path, with four-time Olympian Shane Heal showing his support for the local model, saying fans were "lucky" to get such access.
"NBA vision for timeouts is a waste of time," Heal tweeted.
"Generic non informative talk. We are lucky to get access to real instruction, communication and emotion. It's not a perfect world and sometimes people are going to swear. Us fans are lucky to have this access like no other sport!"