Brazil kicked off their World Cup campaign against Switzerland on Sunday evening but the big point of discussion going into the game was the latest creation atop Neymar's head.
The Paris Saint-Germain striker debuted a stirring new look for his tournament debut, arriving in Moscow with a primped and preened new hairstyle to show unto everybody.
Straight off the bat, some particularly pithy observers couldn't help but notice that Neymar's newly-blonde tresses bore a passing resemblance to a portion of quick-cook noodles, leading to a superb three-dimensional sight gag that did the rounds on social media during the match.
Good pot noodle this pic.twitter.com/Rz8kqEs75B
— Jack (@jdwba) June 17, 2018
Others went down the retro pop music avenue, with Emeli Sande, Justin Timberlake, The Thompson Twins and George Michael all cited as potential inspirations.
Can't decide which album to buy. Neymar or Sande. pic.twitter.com/raJiemKJuh
— James Hickman (@James_Hickman) June 17, 2018
Fairly confident that Neymar just went to his barber and asked for a 'Justin Timberlake 1999'. pic.twitter.com/PgVMEUtiei
— US Soccer Feed (@ussoccerfeed) June 16, 2018
"I'll have it like the one in the middle," said Neymar. pic.twitter.com/FS9wGcsBbO
— John Brewin (@JohnBrewin_) June 17, 2018
I quite like Neymar's new hair. Shades of Careless Whisper era George Michael. Or Essex now pic.twitter.com/bPJ6bdim4I
— Nooruddean (@BeardedGenius) June 17, 2018
There were even parallels drawn between Neymar's voluminous, heavily-lacquered quiff and that belonging to a certain prominent world leader.
Make Neymar Great Again!!#BRASUI #BRAxSUI #Brazil #Neymarhair #Neymar pic.twitter.com/GKv5JEzx1n
— Ahmed Saleban (@AhmedozOfficial) June 17, 2018
Elsewhere, Gary Lineker stumbled across what he suspected to be evidence of Neymar's latest cut, while Eric Cantona was not impressed.
Watching the Brazil game where Neymar had his hair cut. pic.twitter.com/qzUjmmRL2D
— Gary Lineker (@GaryLineker) June 17, 2018
While others were left to ponder if, much like President Trump's infamous coif, Neymar's statement 'do has the potential to become sentient in its own right.
I wonder if Neymar's hair went through quarantine on the way in to Russia. It surely has a life of its own.
— Kai W (@kaimanwong) June 17, 2018
A truly terrifying thought for all concerned.
Unfortunately, Neymar's carefully choreographed new hairstyle wasn't enough to inspire Brazil to victory in their opening game as Selecao could only muster a 1-1 draw against the Swiss.