For those not familiar with this race, it is because it's a new name on the UCI World Tour circuit. However, it is a familiar race... it's the Giro del Trentino, rebranded for 2017.
In its original guise, it started off as a one-day race in 1962, was held a year later and then the third edition only came around in 1979. Since then though it has gradually grown and this year's will be the 41st.
In years gone by, the race has (unsurprisingly) been dominated by Italians; Damiano Cunego holds the record with three titles while Francesco Moser, Paolo Savoldelli, Francesco Casagrande and Vincenzo Nibali have each won twice. Cunego, Moser and Savoldelli even went on to win the Giro the same year they won in Trentino.
However, the last three winners have not been from 'The Boot'. Australian Cadel Evans won the 2014 edition, followed by his compatriot Richie Porte in 2015 and Spaniard Mikel Landa last year.
Landa is racing this week but it is his Team Sky colleague Geraint Thomas that has animated on the first two days. That said, after Tuesday's Stage 2 (won by BMC's Rohan Dennis after being shortened because of snow), Thibaut Pinot (FDJ) has taken the race lead from Michele Scarponi (Astana). Thomas sits four seconds behind them going into Stage 3.
Lying ahead of the riders are three terrible mountain stages - starting with Wednesday's 143.1 km from Niederdorf to Villnöß - in expected conditions of snow and sub-zero temperatures on the climbs.
All of Astana (Scarponi, Dario Cataldo), Cannondale-Drapac (Davide Formolo and Hugh Carthy) and BMC (Dennis and Damiano Caruso) have two riders in the top 10 of the General Classification while Landa should be a good foil for Thomas. That leaves Pinot to fight a relatively lone battle against some wily bike riders if he is to hold onto the fuchsia jersey.
Tune in to Kwesé Sports 1 at 13:00 (CAT) to see if the Frenchman has what it takes...