Leon Cameron called it "tripe" but what Greater Western Sydney served up against Geelong was actually much less palatable that.
The Giants took on the Cats as AFL premiership contenders, but left Kardinia Park exposed as pretenders after copping a 61-point belting.
The Cats never really hit top gear in front of 25,079 fans on Friday night, but were far too good for the disappointing Giants, cruising to a 14.9 (93) to 4.8 (32) win.
GWS have suffered larger losses in their seven-year history, but their three-quarter time score of 2.7 was their lowest since joining the AFL, the final score their second lowest ever.
Cameron didn't mince words in his post-match assessment.
"We can't serve up basic fundamental tripe like that going forward because it's not going to stack up in big games," the coach said.
"We're not up to A-grade standard, to be totally honest.
"It's an A-grade game against Geelong, they're an A-grade team ... clearly, in terms of basic fundamentals of the game, we're not up to that standard."
"We fell really short in an A-grade game again."
Dylan Shiel (32 possessions) and Stephen Coniglio (28) battled hard for the Giants, but they had precious little support.
The Giants were without stars Jeremy Cameron, Brett Deledio, Toby Greene and Josh Kelly, but the Cats were missing Gary Ablett, Daniel Menzel and Harry Taylor to name a few.
"That's irrelevant, I reckon, I can't sit here and say that we got beaten by 10 goals because of our depth - I'm not sitting here saying that," Cameron replied when asked if injuries had exposed some younger players who aren't ready to perform on the big stage.
"We got beaten because we couldn't execute under extreme pressure from Geelong and we need to find a way to do that.
"It's not lost because it's only round seven but clearly we have to use the ball better.
"And it's not just that, our aerial work was poor, our ball use was poor by hand and foot and that leads to a lack of concentration when it doesn't go your way.
"We need to be better than that. Whether that's leadership or whatever, clearly it's a disappointing night for us."